Privacy statement Alpha Animals

Your privacy is of great importance to Alpha Animals. We therefore comply with the privacy law. This means that your data is safe with us and that we always use it properly. In this privacy statement we explain what we do as AlphaAnimals.com with information that we learn about you. If you have any questions, or want to know exactly what we keep track of you, please contact Alpha Animals.

Handling order

When you place an order with us, we use your personal data to handle it properly. We may then give your personal details to our delivery service to have the order delivered to you. We also receive information about your payment from your bank or credit card company. For this we use your payment details, name and address, IP address, e-mail address, telephone number and billing address. We do this on the basis of your consent. We keep this information until your order has been completed and seven years after that (that is the legal storage obligation).

Contact form and Newsletter

With the contact form you can ask us questions or make requests. For this we use your billing address, e-mail address, IP address, telephone number, payment details, name and delivery address. We do this on the basis of your consent. We keep this information until we are sure that you are satisfied with our response. You can subscribe to our newsletter. Here you can read news, tips and information about our products and services. You can cancel this subscription at any time. Each newsletter contains an unsubscribe link. You can also report this via your account. Your e-mail address will only be added to the list of subscribers with your permission. This data is saved until you cancel the subscription.

Your account

At certain parts of our web shop you must first register. You must then enter information about yourself and choose a username. We create an account with which you can log in with that username and a password of your choice. For this we use your name and address, phone number, e-mail address, IP address, billing address and payment details. We do this on the basis of your consent. We keep this information until you cancel the account. We keep this information so that you do not have to re-enter it every time and so that we can approach you more easily if needed at the web shop. You can adjust information via your account whenever you want.

Other parties

We do not give your personal data to other companies or agencies, except if necessary for the web shop or if the law says that it should. An example is that we can report to the police in the event of a suspicion of fraud.


We would like to send you advertising about offers and new products or services. We do this:

•             by email

You can object to this advertisement at any time. Each e-mail contains an unsubscribe link. You can also report this via your account.

Provision to other companies or institutions

We only give your personal data to other companies or institutions if this is necessary for our web shop or if we are legally obliged (for example if the police demands this when a crime is suspected). We work together with certain companies. These partners can therefore receive your personal data. This is necessary to be able to deliver what you have purchased. Some partners are located outside the European Union. We have strict agreements with them and they must comply with the European privacy law. Social media buttons are included in our web store. The administrators of these services collect your personal data.

Google Analytics

We use Google Analytics to keep track of how visitors use our web store. We have signed a processor agreement with Google. There are strict agreements about what they can keep up with. We allow Google to use the obtained Analytics information for other Google services. We do not let Google anonymize the IP addresses.


Security of personal data is of great importance to us. We ensure that your data is properly secured with us. We always adjust security and pay attention to what can go wrong.

Changes to this privacy statement

When our web store changes, we must of course also adjust the privacy statement. Always pay attention to the date above and check regularly for new versions. We will do our best to announce changes separately.

View and change your data

If you have questions or want to know what personal information we have about you, you can always contact us. See the contact details below. You have the following rights:

• receive an explanation of what personal data we have and what we do with it

• insight into the exact personal data we have

• to have errors corrected

• the removal of outdated personal data

• withdrawing permission

• object to a particular use

Please note that you always clearly state who you are, so that we can be sure that we do not modify or delete data from the wrong person.

To file a complaint

If you feel that we are not helping you in the right way, you have the right to file a complaint with the supervisor. This is called the Dutch Data Protection Authority.

Contact details

Alpha Animals, Krekelveen 250, 3205Rh Spijkenisse I info@AlphaAnimals.com I +31 6 24572116