Alpha Animals holding represents the exclusive quality brand True Iconic. We supply to other (web) shops and salons, trim schools, veterinarians and pensions. For businesses, we offer a 15% discount on all purchases on the brand True Iconic with no minimum order. On other articles no discount applies, unless specifically stated. This discount is automatically deducted from the total during Checkout.


The condition is that you submit a valid VAT number of a relevant business operations when creating your account. Relevant business activities are; a groomer, grooming school, dog pension / shelter, vet or animal (web) shop. We will verify your VAT number on the basis of the company name and the EU VAT control system. If this is correct you will be assigned to the corresponding discount client group and you can enjoy the discount.


Are you interested in reselling? We also have a 1,000+ euro ex. VAT price list with higher discounts and from 2500 euro ex vat an even higher discount.

If you are interested please contact us via:



Alpha Animals reserves the right at any time and without notice, to make changes to this Program.